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Internal development |
Highest cost |
Most control |
Acquisition |
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Minority investment |
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Joint venture |
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Franchising |
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Licensing |
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Management contract |
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Outsourcing |
Lowest cost |
Least control |
These 8 strategies are listed in a specific order, with internal development providing the most control at the highest cost, and outsourcing providing the least control at the lowest cost. As you can see, acquisition provides a high level of control at a high cost. If this is not what your firm is looking for, one of the other 8 strategies should be considered.
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