This is a fitness / personal training studio in Snohomish County, WA with a gorgeous facility, established clientele, and well-functioning systems. There are currently 65 clients committed to 3, 6, or 12 months training programs with an impressive client retention rate of 92%. This studio does not focus on one-on-one personal training, but rather encourage group training sessions that can accommodate 12 clients and semi-private training sessions in groups of 2 to 6. The trainers all follow a system of personal training and work as a team instead of individual trainers doing things their own way. Currently, the owner spends 20-25 hours a week on personal training and 15-20 hours a week overseeing the business. The staff includes a general manager who spends 20 hours a week running the day-to-day operations and 25 hours a week doing personal training, and 2 part-time trainers. After going through a divorce, the owner would like to spend more time with her 4 kids. This is an excellent opportunity to take over a well-run fitness center and grow it to the next level.
The location is convenient and easily accessible. The 3,600-square-foot facility is beautifully designed and well-branded. Most group sessions run from 5 AM to 10:30 AM, and 3:30 PM to 7:30 PM.
Competition / Market Pros & Cons
The owner invested tens of thousands of dollars to get all the systems set up including sales, marketing, financial tracking, projecting, budgeting, staff onboarding, job descriptions, key metrics, client onboarding, nutritional guidance, and personal training systems. The web site is very well done and the business is full of 5-star reviews online.
Growth and Expansion Pros & Cons
Having gone through a divorce, the owner had been struggling to balance family and business obligations. A new owner with fresh energy and marketing ideas could add private training as a profit center and take this well-systemized personal training / fitness center to the next level.