This is an e-commerce business selling a niche product in a growing industry. The business is home-based and relocatable. There are no employees. The seller fulfills all the orders from the company’s web site. The business has experienced tremendous growth over the years and is getting too much for one person to handle. The owner does not have the expertise and desire to hire employees and grow the company to the next level. This is an exciting opportunity for someone with strong business management and growth experience to take over a successful e-commerce niche, and lead the company into its next phase of growth.
The company has multiple web domains with high SEO rankings. The business is run out of the seller’s house. During off season, the company carries about $4,300 to $8,700 in inventory. During peak season, the company carries about $29,000 to $58,000 in inventory. The inventory is stored at a storage locker that is about 200 square feet.
Competition / Market Pros & Cons
The company has built a very successful brand and is well known in the niche. In addition to the high SEO rankings, the company has YouTube videos with millions of views. The company keeps up with the latest advances in the industry and gets 100% to 200% markup on its products.
Growth and Expansion Pros & Cons
As a one-person operation, the owner cannot keep up with the demand. All the traffic comes from organic searches and the owner has not spent any money on advertising. It is not unusual for the owner to shut down the web site one week into the peak season, because the company ran out of inventory and the owner could not handle all the inquires (sometimes over 800 e-mails a day). A buyer with the ability to put infrastructure in place can take advantage of the high demand and grow this company to the next level.
Support / Training Available
Seller is willing to train. Details negotiable.
Reason for Selling
The company has grown beyond the owner’s management capabilities.
Seller Will Provide?
Cash at closing. Broker can assist Buyer with obtaining bank financing.